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Tourism trends and needs in Cyprus and the EU

Held by the Cyprus partner of the project, the fourth CoP gave an overview of the actions taken by the island’s Deputy Ministry of Tourism to adapt to new tourism trends, including more emphasis on sustainable and authentic experiences and the enrichment and inclusion of rural areas. The role of tourism and individuals as political actors was covered with the example of Airbnb hosts collectively using their properties to assist Ukrainian refugees, whilst the humanitarian actions and services of KEPAKY have greatly contributed to the integration of Ukrainian refugees into Cypriot society.

Tourism trends and needs

Key Insights

From Mass Tourism to Meaningful Experiences

Cyprus embraced post-pandemic trends by promoting sustainability, nature, and authenticity. Its five-pillar strategy supports small villages, repurposed hotels, and themed tourism labels rooted in tradition and green transition. The aim: a more balanced and adaptable tourism ecosystem.

Tourism as a Political Tool

Travel has become a form of political expression and humanitarian response. From the Heartland of Legends route to Airbnb’s support during the Ukraine crisis, tourism networks show their ability to act faster than governments—facilitating voluntary and forced mobility alike.

Tourism Empowering Refugees

A Cyprus-based nonprofit has helped Ukrainian refugees through housing, employment support, and education. Fully funded summer schools and preschool programs offer children stability and parents the chance to work—showing how tourism and civil society can build resilience and inclusion.

Practical Tools and Methods

Tourism must be thought of as a holistic approach that engages the tourist but also the destination inclusively.

Politics influences the mobility (travel) of individuals, but individuals have the power to influence politics with their mobility (travel).